Business Advantage Upper-intermediate - Personal Study Book with Audio CD

-10 %
Business Advantage Upper-intermediate - Personal Study Book with Audio CD
Počet stran96
Rok vydání2012
Běžná cena s DPH340 Kč
Sleva34 Kč 10 %
Cena s DPH s DPH306 Kč
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Anotace: Business Advantage je kurz zaměřený na obchodní angličtinu. Kurz obsahuje konkrétní obchodní jednání, kombinuje stávající obchodní teorii, podnikání v praxi a obchodní dovednosti. - kniha s poslechovým CD ( úroveň upper-intermediate) Popis: Business Advantage is the course for tomorrow's business leaders. Based on a unique syllabus that combines current business theory, business in practice and business skills - all presented using authentic, expert input - the course contains specific business-related outcomes that make the material highly relevant and engaging. The intermediate level books feature the following leading organisations: IKEA, Emirates NBD, Isuzu and Unilever, while the Upper-intermediate level books feature the Boston Consulting Group, Nokia, Dell, and Havaianas - to name but a few. Both levels include input from the Cambridge Judge Business School, University of Cambridge. In addition, each Student's Book comes with a free DVD of video case studies looking at even more companies. Thanks to the innovative Theory-Practice-Skills approach and the substantial input into the lessons and activities from the world of business, success starts with Business Advantage.Key FeaturesSeveral leading business schools and institutions have contributed to the course, providing fascinating content and giving Business Advantage a credible, authentic stamp.Business Advantage is Corpus and particularly CANBEC-informed and CLC-informed, making it the first business course to offer a link to a spoken business English corpus.Based on a modular approach containing short, discrete units, Business Advantage allows the trainer to customise the materials according to their student's needs.The course is mapped to the Common European Framework with a set of competencies matched to the world of business English. This is the first course in this sector to comprehensively develop a set of specific business-related competencies and outcomes.The dynamic web support offers new and updated activities which give students a fresh, dynamic approach to the learning process.